When launching a creative campaign, it’s important to attract the attention of modern audiences. In today’s technology-driven age, people are exposed to more marketing tactics than ever before and it’s crucial to stand out from the crowd. Utilizing a marketing video makes executing this daunting task a bit easier and more effective.

There are several advantages to including a marketing video in your campaign. A marketing video inherently calls attention to itself because that’s how modern consumers like to get their information. People don’t want to read pages of text – they want to be entertained without exerting too much effort. Video is the perfect medium to fill this role! Using a marketing video is a great way to express inventive ideas without losing your audience.

Once you’ve settled on creating a marketing video, the next thing to consider is your venue. Where will you be showing your marketing video?

If you plan to present it at trade shows, a visually driven marketing video that doesn’t depend on audio is your best option. Nobody wants to stand there and listen to a 10 minute marketing video on your company or your product in the midst of a bustling trade show.

On the other hand, if you’re putting your marketing video online, you’ve got a lot of options as long as you keep it short and catchy. Let’s face it, internet-goers have a minimal attention span. If you don’t peak their interest within the first 5-10 seconds, they’ll move on to something else. So in this case, keep your marketing video direct and entertaining.

The last, but perhaps most important, thing to consider when creating your marketing video is to assemble your team. Ask yourself who you need to make your marketing video a reality. Is a large team of advertising gurus necessary for your project? In many cases, a consolidated 1-stop video production company might be your best bet. Video production creatives know how to develop and execute creative content for your marketing video because that’s what they do best!

Sprocket has years of experience creating marketing videos for our clients. To see some of our work, check out our projects or call us with questions about your next marketing video.

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