Look around you, everyone’s online one way or another. People have got their heads down checking their email, scrolling through Facebook on their phones, opening links to webpages for three different sites at once. There’s no avoiding it, staying current means being active online but here’s the catch: it’s not enough. Tweeting updates about your company’s latest sale just doesn’t cut it anymore. Video is crucial to your online presence for five simple reasons…
- Internet users are busy people, they don’t have time to waste.
How do you captivate your audiences attention? They’re clicking around everywhere and you need them to find their way over to your website. With the diminishing attention span of internet users, a video is the perfect way to firmly direct audience attention and hold focus.
- Personality and tone are important, you can’t leave it up to chance.
Communication is key. Every business has a message but what’s the best way to communicate it to your audience? Text is a one-dimensional medium and it can be difficult to convey tone. How many times have you agonized over a misinterpreted text message? Video production puts the power in your hands so there’s no room for error – you’re 100% in control of your message.
- People want products they can trust.
Videos foster trust with your customers and clients. People like to connect with their products and the people making them. Showing off your company’s personality through a video instantly creates a connection that your audience can relate to. The more customers feel connected to their products, the more loyal they are – simple as that!
- Faster, stronger, and more credible than the competition.
Press play! The fastest way to deliver a credible message to your audience is through video. Production value proves that you care about your clients and your products, and it shows that you’re not afraid to communicate with them. Don’t just tell them why you’re better than your competitors, let them see it.
- You don’t want to get left in the dust.
Online video is the way of the future – Cisco Visual Networking Index estimates that watching videos will account for 79% of all consumer internet traffic in 2018, up from 66% in 2013. We’ve already established that everyone’s online and now we know what they’re doing – waiting for that video you’ve been putting off making!
With all of that video content out there, you’ll want one that stands out. Any video production company can make you a cookie-cutter testimonial video or product demo. Sprocket Media Works wants to find what’s unique about your company to make you the video that you and your customers deserve.
