Take a moment to evaluate your website.

Is it visually compelling? Does it tell a story? What if we told you that more than half of your
website visitors leave within 15 seconds? Is it that compelling?

People are spending more time online but less time in one place. They’re watching content instead of reading content. On average, in one day people watch at least 60 minutes of digital video online so having a go-to website video production company is more important than ever. Video has the power to keep people engaged where text fails. So what better way to hold a digital audience’s attention than to have a professional website video production company create an engaging and informative video?

With websites specifically designed for video, like YouTube and Vimeo, on the rise, companies have quickly realized how crucial it is to stay current by having a website video that keeps visitors moving throughout their site. Modern internet users have become so accustomed to seeing a website video that they practically expect it. This shift has made working with a video production company a necessity.

Thus website videos are standard operating procedure for most professional websites these days. So when you're working with your website video production company, here’s a few things to keep in mind...

Shorter is better. We’ve already established that the attention span of today’s audiences is dwindling. Be direct and to the point with your website video. People leave when they don’t immediately find what they’re looking for. If they don’t find it on your website video, upfront and center, they’ll find it on someone else’s.

Story is key. A website video is the perfect medium to hook someone with your story and keep them interested in your message. If people care, they’ll stick around to find out more.

Having a website video is central to contemporary digital marketing. To see some examples of our website videos, check out our Demo Reel on the home page. Sprocket Media Works is located in Richmond VA and is a professional website video production company serving the whole state of Virginia.