When the words “training video” come to mind, a communal groan echoes in the distance. Nothing is quite as bad as sitting through a poorly made training video but let’s face it, we’ve all been there. Until recently, the corny lines and bad hair involved in most dated training videos have been a necessary evil.

Fortunately, those training videos that companies hate to show and employees dread to watch are mostly a thing of the past! The modern day training video is making a comeback and here at Sprocket, we can provide you with the tools and information necessary to make your next training video a great one.

Managers and employees alike have noticed the need for not only educational but engaging training videos that keep viewers interested in their material. Captivating content is key to holding the audience’s attention, which is essentially the most important part of any training video. If audience members aren’t engaged, they won’t pay attention and all of that effort put into making a training video is lost.

Nowadays, training videos often take on a more narrative and cinematic approach. Compelling storytelling and scenario-based training videos often engage viewers while tactfully relaying important training information. This approach isn’t for everyone though, and something as simple as fresh visuals combined with an upbeat energy can take a strictly educational training video to the next level. Sprocket Media Works is located in Richmond, VA and provides video production services throughout the state of Virginia.

The Sprocket team has years of experience creating captivating content for internal marketing videos and training videos under their belt. Feel free to check out our projects and contact us today with any questions on making your next video.

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