In today’s internet-driven age where people are constantly exposed to online advertising and marketing tactics, it’s important to stand out from the crowd. Incorporating a promotional video into your creative campaign not only attracts the attention of modern audiences, but it makes your message concise and impactful.

When launching your marketing campaign, there are several advantages to utilizing a promotional video. As a medium, video automatically grabs the attention of modern consumers because that’s how they like to get their information. People don’t feel like they have time to read pages of text – they want to be informed without exerting too much effort. Using a promotional video is the perfect way to express your company’s message losing your audience.

When thinking about your promotional video, it’s important to consider your venue. In other words, where will you show your promotional video?

If you want to impress your audience at a trade show for instance, a visually driven promotional video that doesn’t heavily rely upon audio is your best option. Nobody will stay engaged with a 10 minute promotional video on your company or your product in the midst of a bustling trade show.

On the other hand, putting your promotional video online gives you a lot of options as long as you keep it short and catchy. The fact is that internet-goers have a minimal attention span. Peaking their interest within the first 5-10 seconds is crucial, otherwise they’ll move on to something else. So for online audience, keep your promotional video direct and entertaining.

Last but not least, creating your promotional video requires the right team of creatives and producers to bring it all together. Who do you need to make your promotional video come together in an exciting and cost effective way? Is a large team of advertising agents necessary for your project? For most cases, a consolidated 1-stop video production company could save you a lot of time and money. Video production specialists know how to develop and execute creative content for your promotional video because that’s what they do best!

Here at Sprocket, we have years of experience creating promotional videos for our clients. To see some of our work, check out our projects or call us with questions about your next promotional video.