AXIS Communications- IP Cameras

YouTube Link: https://youtu.be/CcALXZ8BbNw

Standard analog cameras are out and the cool new IP cameras are in. Easier setup, online monitoring and just plain better is the message AXIS Communications was trying to get out with their new video. They came to Sprocket for creative design and production. The video we came up with is a mix of live video and animation. We shot a virtual desktop overhead in 4K using our Sony FS7 camera. Shooting in 4K gave us flexibility to zoom in and pan around the image in post production. Following the shoot we created the graphics using AfterEffects and composited everything together with a voiceover and a music track. Check out the final product.