If you haven’t started already, it’s time to think about investing in corporate video production. In today’s technology-driven age, people are exposed to more marketing tactics than ever before and it’s crucial to stand out from the crowd. Utilizing corporate video production gives you an effective platform to market your message while staying up to date with current standards.

Any way you spin it, corporate video production is an essential element to more effective communication within and outside of your company. Video inherently calls attention to itself because that’s how modern employees and consumers like to get their information. People don’t want to read pages of text - they want to be entertained and enlightened without exerting too much effort. Video is the perfect medium to fill this role! Using corporate video production is a great way to express important information without losing your audience.

Most people don’t realize how much video content actually falls under the category of corporate video production. You might see a funny animated video online or a shocking dramatic commercial and not realize that it still falls under the corporate umbrella. Corporate video production encompasses any form of video utilized internally or externally by a company. This includes everything from broadcast commercial spots and basic training videos to promotional social media videos. All sorts of companies use different genres of video on several different platforms to accomplish their communication and marketing goals.

Think you can’t afford it? Think again! So many of our clients come to us with the misconception that they cannot afford to utilize corporate video production. Sure, not everyone can fund a full-scale production with multiple days of shooting and paid talent. But across the wide spectrum of corporate video production, there usually exists a video solution that not only fits your creative needs but also works within your budget. At Sprocket, the creative process includes finding innovative ways to make your project work within your financial means.

Feel free to check out our work or contact us about your next project!