You’ve probably noticed by now that most companies utilize some form of video in their marketing strategy. It’s an effective tool that engages modern audiences and easily allows companies to evaluate ROI. But what if you’ve got a limited budget or a time crunch? One of the simplest solutions is an animated video.

Regardless of your marketing situation or video needs, there are a lot of advantages to using an animated video. Choosing animated video opens up a lot of options and offers increased flexibility when creating the ‘look’ to your video. This is because animated videos come in all shapes and sizes so you can create something truly customized to fit your company’s needs. In other words, the sky’s the limit!

A great example of the versatility you’ll find in an animated video is through kinetic typography, which is a fancy way to describe moving text. These videos are extremely compelling because of the motion techniques used to create interesting visuals with the text and build upon your company’s message. Because of the upbeat energy inherent in this form of animated video, the audience stays engaged, which means that it’s also a great way to convey otherwise tedious information.

If you want to take your animated video to the next level, graphic icons or animated characters are a great way to heighten the personality of your piece. People enjoy videos that tell a story and take them on a journey. Using animated graphics or even fun characters engages your audience on multiple levels and keeps them interested in your information. Animated video is a wonderful platform to hook your audience with expressive visuals and use graphics to your advantage.

Not only is an animated video aesthetically appealing but it’s also fairly cost effective. Without the added time and production costs of filming, you end up with an effective final product at a fraction of the cost!

To see some great examples of our animated videos, visit our Projects tab. If you need an animated video, Sprocket Media Works has got you covered!

https://www.youtube.com/watch?v=1jcM8hqgz8U

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